To maximize the value of your home and sell it faster in today’s Auckland real estate market, home staging is one of the best marketing strategies. It helps puts your home in its best possible light and ensures that it has a strong first impression on a wide range of buyers.
It is possible to stage your own home, but there are a few things to keep in mind before committing to that decision. You may inhibit your home’s chances on the Auckland property market rather than helping them.
Here are eight signs you would be better offer hiring a professional home stager who knows how to to stage homes in the competitive Auckland real estate market.
Signs You Need an experienced Home Stager
1. You don’t have a lot of extra time
Staging a home takes a lot of time and energy. It includes researching the market, learning about your target buyer, assessing your home, decluttering, planning the space, and adding the all important finer details. If you are already busy with work, family, and other commitments, it may be a challenge to find the time to properly stage your home.
2. When you’re finding it hard to emotionally detach from your home
It is hard to see the home you’ve lived in for years without having all of your memories and personal feelings attached to it. The thing is, when a home goes on the Auckland real estate market, it’s like any other product. It’s important for the home to appeal to a wide range of buyers. When we’re emotionally attached to our homes, it’s difficult to look past what we love about our home and look at it with from a buyer’s perspective with fresh, objective eyes.
3. When your planning on showing the home as is
Giving your home a quick spruce up, listing your home and planning the open homes may be as far as you go in your attempts to sell your home. You may think everything in the house is great as is. Which is completely understandable - you chose all those pieces of furniture because they reflect your style and you think they look great. Potential buyers within the diverse Auckland market, however, may not be on the same page with style choices, and it can put them off.
4. When you are uncertain of what the ‘psychology of a home buyer’ is
Home staging is all about appealing to the psychology of Auckland home buyers and investors. If you aren’t sure what that is (or haven’t even heard of it), then you’re not going to get the best results from your staging efforts. As home stagers, we know how to tap into the hearts and minds of home buyers and help them to feel at home when they visit a home. There are a number of considerations in respect of this: from the arrangement of furniture to create flow and showcase the home, use of colour, plants, art, and finer details.
5. When you don’t know how to stage your home to reach your target market
The Auckland real estate market is constantly changing and varies between areas and suburbs. Knowing the real estate market in your neighborhood is critical to staging your home effectively so that it appeals most to the buyers that will be considering it. The more you know about your target buyers, the more you can tailor your home to reach the target market.
6. You don’t know how to work with vignettes, color schemes or furniture arrangement
A number of elements come together to help make a home appealing to buyers in the Auckland’s competitive real estate market. The right house staging or “house dressing” can make a home feel larger, inviting, and showcase its best qualities. Things like the arrangement of furniture within the home, vignettes, colour schemes, smell, and other techniques are all part of the home staging process. If you don’t have good understanding and experience of these techniques and how to use them effectively based on a home’s individual needs, then it’s best to leave staging your home it in the hands of a professional home stager - we are here to get you the best possible results.
7. You don’t have any interest yet
It is best start out on the right foot and stage your home before it goes to market, however, if you have had your home on the market for over 30 days ago and you still haven’t gotten any offers, it’s a good sign you should enlist the help of a home stager. There may very well be something about your home that is putting off potential buyers which a home stager can help you with. We can help “refresh the listing” and give you that third-party perspective you need to understand what changes you should make to better present your home in its best possible light.
8. When you know staging works and want a competitive edge on the market
You know that homes need be presented well when you the hit the market and you know that home staging is the way to achieve this. Your experienced in real estate, or you take advice from those around you who are. Contact us today and let’s get the ball rolling.
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