When done well, staging a home can help create beneficial emotional connections with potential buyers. Reactions such as “It felt like home as soon as I walked in the door” and “I just knew this was my new home” are what you are aiming for.
When buying a house, as much as the purchaser wants to find one which ticks all their boxes with their head, their heart plays a big role in their choice. The emotional connection they form with a property is something that will:
encourage them to place an offer to purchase your home
help them remember your home above others they have visited
demonstrate to them that they have found their dream home
allow them to see themselves living there
The emotional connection between a buyer and your property can also result in multiple offers and a higher purchase price for you too. This is where staging a home pays dividend, and as Auckland stagers, it’s something we regularly see happening for our clients.
Why Staging a Home is a Valuable Tool When Selling
When selling your home, you’re most likely to have two goals: first, to sell it quickly, and second, to sell it for a high price. Staging a home can help you achieve both these goals because it helps create an emotional connection between your home and your buyers. That’s because:
home staging removes your personal footprint – you are moving out and someone will move in. It’s time to help the buyer see themselves in your home, and this is done through careful selection and placement of furniture and other home décor. This may involve the establishment of a new interior design style too.
a staged home is depersonalised – away go your photos and other personalised belongings. It’s time to remove all traces of you and your family from the home.
staged furniture can psychologically fix poor room layouts – carefully positioned furniture and décor can show potential buyers pathways through the property which showcase the home’s positive features.
staging a home shows the property’s potential – you want to clearly paint the buyer a picture of what they could enjoy if they purchase the property. A standing lamp by an armchair screams reading nook. Wine glasses and a bottle of bubbly on patio furniture tells the buyer they can relax and enjoy themselves here. The spare room which has all the odds and ends removed, and is turned back into a bedroom, shows buyers there is room for guests to come and see their new house.
While this all sounds like a lot of work, you don’t need to do it all alone. Our team of Auckland home stagers are here to organise and manage the entire process for you. As soon as you have made the decision to put your home on the market, get in touch and we’ll arrange a free 30-minute home staging consultation. Together we’ll make your home “the must have home” of the century.
Check out our work
“Amazing service and everyone who came through the house commented how wonderful it looked. Our house sold in the first week!”
